The Big Give: Kind²Mind

Overview

How does it work?

Kind²Mind utilises their Multi Model of match funding. Charities improving mental health as part of their work can apply to Big Give and can select either the 1:1 or Pledge Model of match funding.

Charities then have their application assessed by Big Give. Successful charities are awarded a sum of match funding which is ring-fenced for their organisation. This match funding is unlocked by public donations given through Big Give’s online fundraising platform during the campaign.

Learn more about how match funding works

Charity Eligibility Criteria

• UK-registered charity with a Charity Commission, OSCR or NI Charity Commission number, or tax-exempt status
• Have an annual income of at least £25,000 (as per last filed accounts on the Charity Commission).
• Charities which are registered on BigGive.org (free to register).
• Charities seeking to raise:
  • Up to £10,000 in public donations through the 1:1 Model (to be doubled by match funds).
  • Up to £100,000 in public donations through the Pledge Model (to be doubled by match funds). Charities can receive up to £50k in Champion funds.
• Charities working to improve the mental health of people in the UK.
  They recognise that mental health is a broad topic which can encompass a variety of interventions from prevention, research, treatment, campaigning, raising awareness and more.
• Applicants must demonstrate the impact of how their work improves the mental health of people in the UK. They are happy to consider applications from:
  • Charities that improve, support or positively impact mental health as part of their core mission (as defined by mental health being part of their charitable objects) can use funds raised through the campaign on an unrestricted basis.
  • Charities that do not have the improvement of mental health in their charitable objects can apply to the fund with a restricted mental health project. Charities applying for a restricted project, in their application, must a) clearly articulate the mental health impact of the project and b) clearly articulate the charity’s previous impact in improving mental health. Please ensure the relevant questions in the ‘Extra Info’ section of the application form are completed.

Charity Application Process

• Log in or sign up
• Once you have access to our charity portal, head to ‘Big Give Campaigns’
• Click on Apply now for Kind²Mind