Dixons Retail Plc: Switched on Communities
Overview
Under the Switched on Communities campaign, teams of colleagues around the business will be able to work with any local organisations that meet the 'Switched on Communities' criteria (basically, improving access to technology). However, in the UK we are promoting two organisations in particular that we'd like to focus on. These are the e-Learning Foundation and Lifelites.
Under the programme our Knowhow® Distribution and Repair Centre have, through fundraising activities, raised over £24,000 for various local and national charities. In the year ahead, the Group intends to review its charitable programmes to better align its objectives with colleagues' charitable choices.
Colleagues are encouraged to support charities of their choice and are invited to apply for a grant from The DSG international Foundation (the Foundation), the Group's registered charitable trust, to support their fundraising activities, subject to certain criteria. The charitable donations made by the Foundation in 2011/12 were £5,000 (2010/11 £5,000). In the Nordics the Elkjøp Group raised a total of NOK 5.8 million in support of the Norwegian Red Cross for their project Water for Life. This was through a combination of fundraising activities by colleagues and donations by the Elkjøp Group.