Kingston Smith Creative Vision Award for Charities
Overview
Film advertising is an effective way to reach the masses. Kingston Smith are offering charities the chance to win a short brand film specifically created to promote their message in an innovative way. Free of charge, the production of the film is worth an estimated £150,000, and will be suitable to use in any medium, including social media, online and TV.
The competition is open to all registered charities based in the UK.
The award will give two charities their own brand film. One of these will be a small charity with an income of under £1 million. All other charities will be assessed together.
The film will be created by students and recent graduates of animation and VFX, who represent the exceptional rising talent of the industry across the UK, under the guidance of renowned industry professionals, as part of Bournemouth University and Arts University Bournemouth’s BFX Competition. It will be suitable for any use, including TV, social media, online or any other channel you choose.
Now in its third year, previous winners have included Anthony Nolan, Dyslexia Action, Create and Refuge.
Judging Criteria
The select panel, made up of distinguished media and charity experts, will judge the applications based on the following:
- The extent to which they can demonstrate the benefit that a film would have in the promotion of their cause
- A clear strategy for how they would put the film to best use
- The creative potential of the ideas they put forward for the content of the film