Overview

Responsibilities

• All the work is virtual
• Develops and oversees digital and offline campaign tracking requirements.
• Manages data quality control, classification, and upload to database/CMS platforms. Designs cross-team campaign templates, processes, and / or procedures and performs peer quality controls.
• Develops and completes all ad hoc, weekly, monthly, and quarterly reporting deliverables. Provides analysis for optimization of marketing spend and other strategic issues.
• Collaborates with marketing teams to share insights & learnings with providers.
• Manages campaign process including executing timely and accurate campaign files, count requests, reporting and analyses.
• Gather and interpret data to develop actionable steps to improve digital experiences and optimize business performance. Identifies and explores opportunities for expanding data sources and/or custom models.
• Analyzes data for multiple enterprise-wide priorities including digital member behavior, content consumption, marketing campaigns, test and learn campaigns, and audience targeting and optimization efforts

Qualifications

• Bachelor’s degree and 5+ years of experience developing, analyzing, and reporting on highly transaction websites.
• Experience with reporting suites, Google Analytics and G-Suite
• Ability to interpret data and draw actionable insights and make recommendations to the business.

Preferred:

• Experience working in a direct response marketing-driven organization
• Experience with reporting on personalized digital experiences.
• Any analytics certifications.

Additional Requirements 

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgment in evaluation options to make sound decisions